When facts aren't enough
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Readers often don’t have time to fact-check; but the onus for discerning what’s real and what’s fake too often falls to consumers. Here’s how to use context to empower your audience.
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In 2020, make honesty the foundation of your brand
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While misleading advertising is a part of modern life, the damage dishonesty does to consumers is immeasurable. The 2020s will be a decade where brands must take unprecedented steps towards regaining consumers’ trust.
Read MoreResearch reports generate more leads than any other content type
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Original research reports are the truest form of thought leadership, and they generate more leads than any other type of content.
Read MoreIf you serve a niche market, make proprietary data your key differentiator
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Big companies are investing heavily in market research. Small businesses can take the same approach to niche markets with hyper-focused research that boosts their appeal to unique customer segments.
Read MoreSelling to the next generation of B2B buyers: millennials
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Millennials are entering leadership positions at companies and making buying decisions, forever changing the landscape of B2B marketing and sales.
Read MoreThank you, English teachers
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I was asked to write a letter of support for one of my college English professors. What I realized is that my livelihood—my happiness as an adult—has been shaped by my Humanities education.
Read More‘Thought leadership’ isn't a term to use lightly
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‘Thought Leader’ isn’t a title anyone should apply to themselves without good reason, but it’s a term businesses use indiscriminately. True leadership is not decided, but earned out of a desire to solve problems.
Read MoreWhat do you do with a white paper?
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You’ve conducted your survey, compiled your data, and created your white paper! Now what?
Read MoreWhen it comes to product development, your customers have the answers
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Quantitative and qualitative research can help you develop better products, but your internal sales team may hear a different story from your customers than an objective, third-party researcher.
Read MoreNo one needs a 1700-word lasagna recipe
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All I wanted to do was find a lasagna recipe. Instead, I found a memoir, and it's indicative of one of the most challenging problems in content marketing.
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