high-quality content doesn’t have to come at high prices.
Here’s what you get when you work with us.
Blog Posts
Blogging has been one of the core components of content marketing for over two decades. Blog posts enable you to demonstrate your understanding of customer pain points and key market concepts without directly selling your product or service. They keep your website updated with fresh information and are essential for search engine optimization.
Blog posts tend to be 500 to 1,500 words long. They include both internal links and links to reliable external sources. Every blog post we produce will be optimized to your keyword specifications.
Articles
Although they are similar to blog posts, articles typically appear in third-party publications. They tend to be substantially longer — up to 3,000 words or more — and they usually include links back to your website.
The most popular articles contain original research, news, commentary, or fresh industry insights. Aside from a short bio about the author and some basic information about your business, articles are rarely branded materials. Instead, they mimic the articles you might read in a news publication.
Success Stories
A success story is a true story of how your product or service helped a client succeed. They provide readers with a real example of how your business might benefit them.
A good success story includes the basic elements of storytelling: a protagonist (the client), a conflict (the pain point), and a resolution (the application of your company’s product or service). A high-quality success story also includes a report of quantifiable results to make a stronger business case.
White Papers
A white paper is an authoritative report that includes an in-depth analysis of either original or third-party research. White papers are meant to inform readers about a complex subject, usually relating to their industry.
White papers typically range from 2,000 to 3,000 words and include graphic design elements which make them appealing and easy to read. They are highly valuable content assets, so they work well for lead generation. Most companies generate leads by gating their white papers behind a contact form.
Press Releases
A press release is a brief announcement of company news or a recent accomplishment, like winning an award. Press releases are often published through third-party news networks like PR Newswire and Business Wire, which aggregate the releases to various other websites.
They are excellent tools for announcing special events and product launches, but they also help build your company’s online presence.
Proofreading & Editing
Every piece of content we create includes endless free revisions. We don’t consider the project completed until you’re satisfied with the result.
We can also proofread and edit your existing content for an hourly rate. Whether you need a complete refresh of an old article or you just need someone to check your work for grammatical errors, we’re here to help.
Strategic Partnerships
Most of our clients don’t come to us for a single project; they come to us to form a long-term business relationship. We call these strategist partnerships. By keeping rand&rand on retainer, you’ll have a trusted partner on hand anytime you need to scale up your content efforts.
Additional Content Assets
We can produce many other types of content assets depending on your needs, including personnel profiles, checklists, how-to guides, eBooks, and web copy. We also offer proofreading and editing services, and we can assist with various other tasks related to content marketing, such as posting blog posts and conducting interviews.
