What is proprietary data, and why is it so important for your brand in 2021?
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The advantage of proprietary data is in your ability to shape the types of data you collect, and how it is collected.
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Bias, cognitive dissonance, and why misinformation prevails
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The most practical solution to fighting misinformation is not necessarily a sweeping law or a largescale protest, but each of us taking responsibility as an arbiter of the truth ourselves.
Read MoreHow to avoid spreading misinformation on social media
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We’re all susceptible to misinformation. The best way to combat it is to educate ourselves so we can recognize it and stop the spread.
Read MoreCorporate responsibility is no longer a differentiator — it’s a starting point
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Brands have learned the hard way that not only do their customers want them to be sustainable and responsible, but they expect it.
Read MoreA world that works from home
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It’s difficult to imagine a world where all office work is done from home. But as digital tools continue to compensate for changes in proximity, workers will align their habits accordingly, no matter where they happen to sit.
Read MoreThe commodification of customer data privacy
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Businesses can no longer sit on the sidelines of the privacy debate. Customer data privacy is now a key point of competition among brands.
Read MoreMillennials are finally making money. Now what?
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Millennials are finally making some headway with their finances. How will they use their new-found wealth to change society?
Read MorePerspectives on writing for money
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While specializations evolve and become outmoded, there is always a market for creativity. Here are Chris Rand’s perspectives on writing for money.
Read MoreChris Rand interviewed by small business center in Craven County, NC
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Chris was honored to be featured in a "Spotlight" video for the Small Business Center at Craven Community College. You can watch the video right here.
Read MoreCreative genius comes in pairs
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The world’s greatest accomplishments were not realized by individuals, but through partnerships.
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